At a time when the company is being squeezed due to the commoditization of the mobile phone industry and pricing constraints from phone manufacturers, Hi, part of The Foschini Group has to find a way to differentiate itself amongst the S. African customers. We analyzed data taken from the “Customer Journey” and “Customer Touchpoints” to identify key recommendations toincrease the value proposition aligned with the companies strategic objectives to increase brand loyalty across the customer experience.
Project: Travel to Cape Town S. Africa to interview customers, employees in stores and in the headquarters. Gather data, analyze and align with corporate strategic objectives for The Foschini Group as well as the brand Hi.
Note: This project was part of Lora’s MBA studies at DTU in the international business course and was not a paying client of Bixby Peller.