ProjectNursery.com is the definitive authority and inspirational resource for baby’s first room and beyond, offering an engaging and informative platform to solve the universal challenges of nursery design. Project Nursery offerings resonates with parents, interior designers and children’s brands alike, for its blog, photo gallery, video tutorials, room tours, expert resource center, insider celebrity and designer access, DIY projects, and other original and member-generated content.
Background: Located in San Francisco & New York, founded in 2008, reach of 5 million uniques annually.
Scope of project: Growth hacking non-advertising based revenue channel. Conceptualize, develop and launch ecommerce solution.
What we did: Enhanced product offering to Project Nursery’s amazing community of parents by developing an online curated eCommerce platform to service customers design and gift needs. Oversaw brand integration with all aspects of Project Nursery The Shop both online and offline. Developed strategic partnerships including obtaining signed contracts with stellar brands to offer exclusive ‘must-haves’ for babies, homes and parents. Managed budget, timeline and launch activities for project.
Quote from Co-founder, Melisa Fluhr: “We leaned on Lora’s retail and product development experience when we knew it was time to create a new revenue stream that would allow us to expand upon our core business. Lora was a true partner in this expansion project of ours; offering creative ideas and making herself accessible at all times.”