Plum District.com, a San Francisco start-up, with $30 million funding from Kleiner Perkins Caufield & Byers, Comcast Ventures and General Catalyst Partners.
Background: Promoted as the Groupon for moms, it offers daily deals on popular brands products and services to moms.
Scope of project: Customer acquisition for Los Angeles, Strategic partnerships and blogger outreach. The project scope was expanded to oversee the Southwestern states expansion through blogger outreach.
What we did: Consulted as the Community Relations Adviser and field marketing coordinator. Succeeded in driving customer acquisitions in Los Angeles from 3,000 to 30,000 in a six month period through strategic partnerships with local businesses and parenting centric entities, community event and blogger outreach. Other supportive activities included integrated marketing, social media, and BlogHer sponsored events. Orchestrated events with local businesses and national brand partners with an interest in helping the Los Angeles family community. Social media strategy and blogger outreach helped grow the Plum District brand organically through blog posting and partnerships.