MomAngeles.com is an online destination for moms that offers a city guide as well as a perks rewards program.
Scope of project: Increase customer acquisition, page views, growth startegies and new revenue streams.
What we did: Assisted with the development of the Mommy Card “perks” program which helps moms save money while helping local businesses reach targeted customers. Designed Marketing Strategies to increase brand awareness and customer acquisition, including key messaging.
Forged strategic partnerships with other local mom businesses, including The Pump Station & Nurtury, Plum District amongst others to further increase reach to over 50,000+ uniques a month in the Los Angeles Area.
Launched The Mommy Awards in conjunction with local partners, quadrupling page views in one week and adding thousands of new registrants to the MomAngeles site. Oversaw the development of sales and marketing materials. Developed the editorial calendar for the website, wrote and contributed posts. Conceptualized a fundraising program for schools and charities utilizing the Mommy Card. Consulted with local businesses on their Social Media needs, helped develop and implement plans. Conceptualized sales force utilizing stay at home Moms, offering a flexible work from home opportunity with great earning potential. Designed and built website.
Conceived and Launched Mom Fair, a conference to help get moms back to work after having a baby. Designed and built website as well as helped conceptualize the conference.