MiniCPH is an online city guide, free newsletter and blog for busy parents in Copenhagen providing curated inspiration for things to do, see and create with your kids.
Background: Founded in 2012, this hyper local blog, city guide and free weekly newsletter helps parents find fun things to do and see in Copenhagen.
Project Scope: Operate a successful content driven website, social media and weekly newsletter. Increase customer acquisition and revenues.
What we did: This website has captured the SEO top ranking for kids in Copenhagen based on content driven strategy. Increased traffic by 200% since takeover of product. Newsletters with 49% open rate and 27% click through rate.
Created the family friendly spot program which recognizes businesses who are especially friendly to families. The program offers a badge for websites as well as stickers for local shops and restaurants helping recognition and trustworthiness for the MiniCPH brand.
