Brand Personality

• Your Name + Business
  
• Your Email
  
• Why you started the business
  Explain in one sentance
  
• What problem do you solve for customers?
  
• What makes you different?
  your elevator pitch: who you are, what you do, why you it
• your vision statement (future growth)
  most important products/services? what products/services will never be offered? how customers would describe the brand? where it will be in 5 years?
• What is the Business essence?
  (emotions, when visiting the website, seeing your logo, etc)
  
• What is your unique story?
  The reason why your company came to be? - Meaning behind the name? - How your product came to be What types of customers find value in working with your brand and why?
• 5 strengths of the business?
  (quality, products, service, feel, etc)
  
• 3 weaknesses of your business?
  
• Your Target Audience
  Create a detailed profile of your ideal customer :: Clothing, income, music, friends, style, etc.
• why are you the best for that customer?
  
• what is the number 1 thing you want the customer to take away
  (customer service, relationship, quality, etc)
  
• 3 brands that influence you or drawn to, and why?
  
• Values
  Check up to 10 that apply
   Accessibility Accomplishment Accountability Adventure Affection Affluence Ambition Balance Calmness Challenge Creativity Dependability Comfort Commitment Compassion Efficiency Experience Expertise Family Flexibility Fun Generosity Grace Honesty Integrity Knowledge Learning Loyalty Mindfulness Originality Perfection Prosperity Recognition Reliability Security Stability Success Spontaneity Understanding Wealth
• Based on Values above, what are the top 5 from that list.
  
• Adjectives (that describe the style)
  Choose up to 10
   architectural athletic bohemian bold calm casual chic classic delicate detailed dramatic earthy fierce formal fresh funtional geometric glamorous industrial modern natural nautical organic quaint rebellious relaxed romantic rustic serious sophisticated tranquil urban versatile vintage whimsical wild
• Based on Adjectives above, what are the top 5 from that list.
  
• If you brand was a Season, what Season would it be?
  
• Color Theory
  Select colors that describe your style best.
   GREEN :: Fresh, Growth, New, Money TURQUOISE :: Healing, Spiritual, Protection BLUE :: Trust, Security, Strenght, Loyalty PURPLE :: Luxury, Ambition, Royalty, Imagination PINK :: Playful, Feminine, Happy, Compassion RED :: Love, Energy, Desire, Excitement ORANGE :: Courage, Friendliness, Confidence, Success GOLD :: Wealth, Wisdom, Valuable, Traditional YELLOW :: Warm, Energetic, Intelligent, Humor TAN/NUDE :: Dependable, flexible, conservative BROWN :: Earth, Outdoors, Longevity, Friendly SILVER :: Glamorous, Hich Tech, Sleek, Graceful BLACK :: Protection, Dramatic, Classy, Formal, Elegant GREY :: Security, Reliability, Solid, Intelligent WHITE :: Goodness, Fresh, Clean, Pure, Easy, Innocent